CHF 75

Fashion Brand Development 2

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CHF 75

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SFA Headquarter, FlexOffice

Fraumünsterstrasse 16

8001 Zürich

Switzerland

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Beschreibung des Events
Fashion Brand Development 2: Brand expression, Codes, Elements of Visual Communication, Positioning, Targeted Customer

Zu diesem Event

The Swiss Fashion Association offers fashion designers and fashion professionals a series of workshops to deepen their skills and grow their businesses. Our workshops are held by experienced fashion professionals, who are looking forward to sharing their knowledge and their professional experiences with you.

In the workshops Fashion Brand Development 1 & 2, we will work on how to create a 360° brand development concept to communicate the right message and to stand out amongst your competitors.

In these two workshops, we will work on how to define and develop a singular brand vision, a strong brand DNA and specific core values to shape and express your brand identity.

The workshops are an introduction to the development of a brand platform. This synthesis tool will help you to express and shape your brand identity. This allows you to structure your reflection, to guide the actions related to your brand and to ensure consistency.

The workshops include following crucial points of brand development.

Part 1: Thursday 21.10.21, 17:30-20:30

- Brand story

- Vision

- Mission

- USP

- Brand Values

- Brand DNA

Part 2: Wednesday 03.11.21, 17:30-20:30

- Brand expression, Codes

- Elements of Visual Communication

- Positioning

- Targeted Customer

The workshops are held by Camille Patthey. Camille is Director at the Swiss Fashion Association. She is also the founder of ‘commercialising creativity’ a full-advisory service in fashion brand development and brand management for brands and fashion start-ups.

Camille is particularly interested in new concepts and strategies for brand development. Especially now, she is convinced that an innovative, creative and global approach is needed to stand out in a changing fashion industry.

To get a comprehensive insight into the topic, we recommend that you attend both workshops.

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Datum und Uhrzeit

Veranstaltungsort

SFA Headquarter, FlexOffice

Fraumünsterstrasse 16

8001 Zürich

Switzerland

Karte anzeigen

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Veranstalter SFA- Swiss Fashion Association

Veranstalter von Fashion Brand Development 2

WE EMPOWER SWISS FASHION

The Swiss Fashion Association, SFA, is the first association dedicated exclusively to the promotion and the valorisation of the Swiss fashion culture and creative industry.

We accompany, promote and empower emerging designers and fashion professionals in their local and international development and connect them with the market. Our main focus lies on the strategic development of the talents that make tomorrow’s fashion.

Learn more about our services

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