CHF 75

Fashion Communication Strategies

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CHF 75

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SFA Headquarter, FlexOffice

Fraumünsterstrasse 16

8001 Zürich

Switzerland

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Beschreibung des Events
Communication Strategies: How to develop a communication strategy and how to find the right channels to communicate to the target group

Zu diesem Event

The Swiss Fashion Association offers fashion designers and fashion professionals a series of workshops to deepen their skills and grow their businesses. Our workshops are held by experienced fashion professionals, who are looking forward to sharing their knowledge and their professional experiences with you.

How to develop a communication strategy by using the right storytelling and talk to the right audience?

Many brands are struggling with time and knowledge when it comes to talking to their target group. The right communication strategy can help to address your target group better. As Scott Cook says: “A brand is no longer what we tell the consumer it is. It is what consumers tell each other it is.” Essentially, now the consumer is more engaged in the process and the whole communication. Everybody is communicating, but how can I stand out?

In this workshop, we will work on how to share your brand identity and how to translate it into your storytelling.

It is crucial to understand where your audience is and what channel they use. We will have a look at different communication channels. Furthermore, we will use storytelling as the most impactful way to get into your audience’s head and explore how to define a strategy to address your target group.

- Audience

- Communication strategy & conception

- Storytelling

- How to reach media

The workshop is held by Mira Zawrzykraj. Mira is Managing Partner at PRfact and is developing communication concepts and strategies for lifestyle brands and products since 12 years. She has a master degree in business communications with a specialization in “Professional Media Relations” and “Brand Leadership”. Mira is also part of the advisory board at the Swiss Fashion Association.

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Datum und Uhrzeit

Veranstaltungsort

SFA Headquarter, FlexOffice

Fraumünsterstrasse 16

8001 Zürich

Switzerland

Karte anzeigen

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Veranstalter SFA- Swiss Fashion Association

Veranstalter von Fashion Communication Strategies

WE EMPOWER SWISS FASHION

The Swiss Fashion Association, SFA, is the first association dedicated exclusively to the promotion and the valorisation of the Swiss fashion culture and creative industry.

We accompany, promote and empower emerging designers and fashion professionals in their local and international development and connect them with the market. Our main focus lies on the strategic development of the talents that make tomorrow’s fashion.

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