How tails.com disrupted pet nutrition through personalisation

This is an Unleashed Talk Series event, brought to you by the Purina Accelerator Lab for the Unleashed pet startup community.

About tails.com: Launched in the UK in 2014 and now delivering throughout the UK, France, Germany and the Netherlands, tails.com believes that there must be a better way than a 'one-size-fits-all' foods with confusing portion advice. Their innovative approach, using algorithms, technology and manufacturing has made them the leading and scaled personalised, direct-to-consumer pet nutrition company in Europe. tails.com joined the Nestle Purina family in 2018.

About the event: Kim Bill, Head of the Purina Accelerator Lab will chat with James Davidson, CEO and Co-Founder of tails.com on how they pioneered personalisation of pet nutrition and delighted their customers who keep coming back for more.

Date: Tuesday, 21st Sep 2021

Time: 1.30pm to 2.30pm CET

About The Purina Accelerator Lab and Unleashed: Unleashed is the first and only petcare specific accelerator with a focus on Europe, Middle East and North Africa, run by the Purina Accelerator Lab. Each year, Unleashed partners with a cohort of disruptive petcare startups, to work on a structured value exchange project with a team of Purina experts during 24 weeks, to drive growth. The Purina Accelerator Lab leverages the combination of the science and rigour of Purina’s R&D and commercial powerhouse to support selected startups that are integrating digital technology into advanced petcare products and services in innovative ways.

For more info visit www.unleashedbypurina.com