How disrupted pet nutrition through personalisation

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Let's talk about how disrupted pet nutrition through personalisation with James Davidson, CEO and Co-Founder of

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This is an Unleashed Talk Series event, brought to you by the Purina Accelerator Lab for the Unleashed pet startup community.

About Launched in the UK in 2014 and now delivering throughout the UK, France, Germany and the Netherlands, believes that there must be a better way than a 'one-size-fits-all' foods with confusing portion advice. Their innovative approach, using algorithms, technology and manufacturing has made them the leading and scaled personalised, direct-to-consumer pet nutrition company in Europe. joined the Nestle Purina family in 2018.

About the event: Kim Bill, Head of the Purina Accelerator Lab will chat with James Davidson, CEO and Co-Founder of on how they pioneered personalisation of pet nutrition and delighted their customers who keep coming back for more.

Date: Tuesday, 21st Sep 2021

Time: 1.30pm to 2.30pm CET

About The Purina Accelerator Lab and Unleashed: Unleashed is the first and only petcare specific accelerator with a focus on Europe, Middle East and North Africa, run by the Purina Accelerator Lab. Each year, Unleashed partners with a cohort of disruptive petcare startups, to work on a structured value exchange project with a team of Purina experts during 24 weeks, to drive growth. The Purina Accelerator Lab leverages the combination of the science and rigour of Purina’s R&D and commercial powerhouse to support selected startups that are integrating digital technology into advanced petcare products and services in innovative ways.

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