Lead with Design. Know the Business.

Join us November 17 to learn how to align creativity with business goals, show the value of design, and solve real challenges.

Great creative work doesn’t always speak for itself. So how do you make its value visible?

Many designers, architects and creative professionals are excellent at their craft, yet are rarely shown how their work fits into the bigger picture of a company or of their own business.
The result? Good work that is hard to explain, hard to price, and easy to overlook.

In this keynote, Antonio Herrera shows how creative skills solve real business problems.
You’ll discover how to align your work with the vision of the company you work for, or how to build a business around your own.

Two anonymous case studies show the thinking in practice: a company report that set a business apart from its competition, and a luxury real estate project that created value through better relationships, without losing time or money.

The session closes with live mentoring and collaborative reflection, where the room works together on two real challenges.

What business problems do you already solve? And how would you explain it?

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🧠 What you’ll take away

• See your big picture, and the bigger picture around it.
• Align your vision with the value of your work.
• Create value in your role, whether as an intrapreneur, entrepreneur or creative leader.
• Use creativity and business skills together to solve expensive problems.

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About Antonio
Antonio Herrera is a Venezuelan-Swiss designer and artist, and the founder of HERR Design Collective in Zürich. With over 15 years in brand, interior, event and experience design, he has worked with leaders across sports, aviation, luxury, finance, insurance, creative industries, professional services and IT.

He holds a Master of Arts in Design, specialised in visual and empathic communication, with executive education in business, finance and psychology. He has also lectured at Zurich University of the Arts (ZHdK) the Module Creative Business Design.

Today, Antonio helps leaders align quickly, so strategy turns into action without invisible friction, delays, or loss of productivity and money.

Connect with Antonio
LinkedIn
Instagram
Youtube

More on the Herr Design Collective:
www.herrdesigncollective.com

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Event info

• We meet on Tuesday, Nov 17, 18:30 at Kulturhaus Helferei. Look for the signs.
• This event will be livestreamed and recorded.
• Want future reminders and more? Join our community on Discord: discord.gg/PAyRBDhKkk

Schedule
6:30 PM → Doors open
6:45 PM → Keynote + Q&A
7:30 PM → Networking

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Event policies
We have zero tolerance for discrimination or harassment. Be mindful not to make assumptions about gender, sexual orientation, or identity. Always ask for consent - for physical contact and work critique - and treat everyone and the space with respect.

Fine print (the friendly kind)
Please note that by joining, you agree that photos or videos taken at the event may be used by Visual Fields for promotional and communication purposes. Please let us know at the event if you’d like your face to be blurred on photos or videos.