One of the things that often get lost - even though it shouldn't - in the shuffle when starting a business is the startup's pricing strategy. Too often pricing is left until the last minute.

Entrepreneurs must take the time to build a well thought through pricing strategy. It’s important in creating a vision of what's realistic regarding revenue goals and how they're going to achieve those goals (i.e. pricing strategy).

In this one hour breakfast talk, we look at:

• Why pricing is important
• What pricing is / is not
• Where to begin
• What is important for startups to know
• 5 Steps to Pricing success

Savvy business owners understand that pricing is an integral part of business decision-making, so grab a coffee, your notebook and join us!

Janene Liston is Europe's most trusted pricing strategist for small businesses. She is a Certified Pricing Professional, an entrepreneur and a European Public Speaking Champion with 20 years experience in product marketing and pricing. She teaches business owners the strategies and actionable steps to create, quantify and communicate value so they can set the right prices, close more deals and be more profitable.