The Swiss Fashion Association, SFA, offers fashion designers and fashion professionals a series of workshops to deepen their skills and drive their businesses forward.

Our workshops are held by our team of experienced fashion professionals, who are looking forward to sharing their knowledge and their professional experiences with you.

Fashion Brand Development, Part 1 and 2

How to create a 360° brand development concept to communicate the right message and to stand out amongst your competitors?

In these two workshops, we will work on how to define and develop a singular brand vision, a strong brand DNA and specific core values to shape and express your brand identity.

The workshops are an introduction to the development of a brand platform. This synthesis tool will help you to express and shape your brand identity. This allows you to structure your reflection, to guide the actions related to your brand and to ensure consistency.

The workshops include following crucial points of brand development.

Part 1: Saturday, May 8th. 2021, 10:00-13:00

• Brand story
• Vision
• Mission
• USP
• Brand Values
• Brand DNA

Part 2: Saturday, May 22nd. 2021, 10:00-13.00

• Brand expression, Codes
• Elements of Visual Communication
• Brand Personality
• Positioning
• Targeted Customer

The workshops are held by Camille Patthey. Camille is Director at the Swiss Fashion Association. She is also the founder of ‘commercialising creativity’ a full-advisory service in fashion brand development and brand management for brands and fashion start-ups.

Camille is particularly interested in new concepts and strategies for brand development. Especially now, she is convinced that an innovative, creative and global approach is needed to stand out in a changing fashion industry.

To get a comprehensive insight into the topic, we recommend that you attend both workshops.