SOCIAL MEDIA vs. BRANDING: Conflict or gold mine?

How to keep brand messages aligned in the age of Social Media

- by Patrick Andersen Brand Consultancy (www.patrick-andersen.com)

The presentation will deliver insights on how traditional branding has successfully worked for many decades, how social media has disrupted this traditional brand model and how brands can keep control over their messages in the future.

Program

(The bar is open till 19:15, you are welcome to come early and grab a drink)

18:30 - 19:00 - Arrive, get the best seat and enjoy a drink from the bar

19:00-19:15 - Introduction round

19:15-20:15 - SOCIAL MEDIA vs. BRANDING: Conflict or gold mine?

20:15 - 21:00 - Free Networking

About the Meetup

Social media can be extremely useful for your business or personal branding, for lead generation and new customer acquisition. However, in the flood of information and the ever-changing algorithms, it maybe too overwhelming to decide which social media is the best for your brand and how to maximize not only your Likes but also the Conversions. Therefore, the idea of this Meetup is to demystify social media for businesses and personal brands. It will be led by Prat, the creator of the popular lifestyle Instagram channel @zurich.influencers and supported by Tessiner Platz. Please join the event to get some expert feedback on your social media channels, to exchange ideas and experience with other like-minded individuals and to hang out at one of the coolest coworking spaces in Zurich.