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Founded by Kate Craddock, GIFT was first established in 2011 to provide a platform for performance work which is not normally programmed in the region, and to offer professional development for contemporary theatre makers. GIFT serves as a creative and cultural response to the ongoing redevelopment of Gateshead, with activities connecting the regenerated Gateshead Quayside with the more commercially redeveloped town centre. It is the only festival dedicated to contemporary theatre in the North East. Organisers and participants see it as an important opportunity to bring high quality cultural activity to the area and to offer a showcase for North East artists.