Columbia's Center on Global Brand Leadership
The Center on Global Brand Leadership at Columbia Business School creates, gathers, and shares insights on how to build and manage strong brands. Combining the research and intellectual capital of both academic and executive thinkers on brand reaserch and real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders. Visit our websites www.gsb.columbia.edu/globalbrands and www.briteconference.com.
Columbia's Center on Global Brand Leadership
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2023 MAC Conference: Marketing and the Next Generation
Sat, Nov 18, 9:00 AM
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International Conference on Crypto-Marketing
Mon, Dec 5, 9:00 AM
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The 2022 Future of Marketing Leadership conference
Fri, Nov 4, 9:00 AM
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BRITE '22 Conference (brands, innovation, technology)
Wed, Apr 20, 9:30 AM
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The 2021 Future of Marketing Leadership conference
Fri, Nov 12, 9:50 AM EST
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BRITE '21 Conference (brands, innovation, technology)
Fri, Apr 16, 9:30 AM EDT
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