Our vision is to be the voice of the travellers to help all stakeholders in the travel industry to continuously improve their products and services. By communicating the behavior and expectations of the travelers to aircraft manufacturers, airlines, airports, retailers and brands, we want to positively contribute to the Travel Ecosystem around the world.

The adaptive, purpose-driven sports programme is part of a new inclusive and sustainable service offering m1nd-set is launching. The new programme labelled “ar.ise” which stands for ‘augmented relationships: inclusive, sustainable, ethical’ aims to help raise awareness around disability inclusivity, and introduce more accessible services into the travel and travel retail industry. The programme will position m1nd-set, already known as the world-leading consumer research agency for travel and travel retail shopper insights, as an agent for accessible services and applications to provide a more accessible journey through travel and travel retail environments for travellers with physical or hidden disabilities.